International Women’s Day – Celebrating Our Senior Leaders

International Women’s Day – Celebrating Our Senior Leaders

On International Women’s Day we are celebrating our fantastic team of female senior leaders both at our central office in Milton Keynes and at two of our UK based holiday parks. We asked each of them to share a bit about their roles, what they enjoy most and any challenges they face:

Rachel Mabbs – Marketing Director (Milton Keynes)

Hi, I am Rachel Mabbs and I am the Marketing Director for Bridge Leisure

I have been in my current role since December and before that I was Head of Marketing and Holiday Sales which I started in 2013.

My role is all about working with the team to identify opportunities to increase holiday sales and ensure we are promoting the Bridge Leisure brand in the right way and in the right places.

One of the most enjoyable things about my job is the diversity of what I do and the fact that no day is the same. I also enjoy seeing the hard work of the my team pay off with lots of happy holiday makers on our parks having a great time.

From my experience I haven’t really ever found being a women in my role to be an issue. The biggest challenge for me personally is balancing the demands of work and homelife. I’m a Mum as well as an exec at Bridge so that can be a difficult thing to balance at times.

My advice to any women in business is to believe in yourself and work hard!

Alison Watson – Executive Team (Milton Keynes)

Hi, I am Alison Watson and I am Sales Director for Bridge Leisure.

I have been in this current role for 18 months but have just started my 31st year in the industry and manage between 150 to 200 people.

A typical day for me usually starts around 8am whereby I review stock, pitches etc.  Visits to park are a regular thing, supporting the team who deliver sales.  We review their process, marketing, results and plan for the next few months.

Park visits are always enjoyable, supporting the team and developing individual sales people and teams.

Women bring a different view point to any senior exec team, they tend to be more balanced and think about what they say before they say it.  We are fortunate in that we have two women on our exec team which represents 1/3 of the team.  Being part of this team is always insightful and we are all constantly learning from each other.  None of us are scared to give ideas on areas of the business that we are not necessarily directly involved in, which creates some really constructive and exciting conversations.

Clare Booth – General Manager (Trevella Holiday Park in Newquay)

Hello, I am Clare Booth and I am the very new General Manager for Trevella Holiday Park in Newquay.

I have been in my current role for just one week, however I have been working in the holiday park industry specifically in Cornwall for approximately seven years.

No two days are the same which is what I love about the job. My day can typically involve dealing with holiday home owners, holiday guests and of course our team on park. It can be extremely varied including ensuring the holiday park meets with compliance, organising and planning works on park, along with all the day to day running of the park. And ultimately ensuring that the guests have a great experience here. There is quite a variety of being around park and at the computer.

It can be quite challenging dealing with so many different personalities but equally this can be one of the most rewarding aspects too. I also enjoy seeing team members grow and develop and take pride in their achievements, along with watching families spend quality time together and having a fantastic time on holiday.

I have always worked in a male dominated environment but in recent years it is less so. I have always found that as long as you remain true to yourself and not being afraid to voice your thoughts and ask questions in meetings whilst having a sense of humour has certainly helped me long the way.

Becky Grant – General Manager (Sand le Mere, Tunstall)

Hi, I am Becky Grant and I am the General Manager at Sand le Mere Holiday Park on the East Yorkshire Coast.

I have been in my current role for 3-years now and manage a team of over 100 people across the park.

A typical day for me is arriving on park at about 9.30am and catching up with what has happened overnight. I normally have a walk around and check in with the teams and what their plans are for the day head. Then it’s a quick cup of tea whilst I check my emails and see what the days brings! I always end the day with a walk through the facilities to check we are all ready for the busy evening ahead.

What I love most about my job is the variety, no two days are the same. The most challenging part of the job is meeting the different expectations of our owners and guests and coming up with new ideas and experiences for them. We are always looking ahead.

Advice I would give other woman looking to progress their careers is always follow your heart and if you work hard you will achieve your goals.










Published on: 8 March, 2021